Nine vertical playbooks

One pipeline, nine vertical playbooks.

A dropped domain is worth different things to different businesses. An aged publisher domain is judged on history depth; a brandable SaaS name on name quality; a geo-service domain on balanced fundamentals. Each playbook defines its own keyword hints for classification and scoring weights for tiering, so you can tune any of them around your priorities.

The nine playbooks

A stack of magazines and newspapers on a white desk
History-heavy

Content & media

Blogs, magazines, newsletters, niche publishers. Aged domains with deep history carry residual authority and backlinks.

Shopping bags and gift boxes on a white surface
Name-heavy

E-commerce & retail

Shops, brands, product categories. Short brandable names and product-keyword exact matches drive direct and type-in traffic.

A laptop on a bright white desk
Name-heavy

SaaS & technology

Software products, developer tools, tech services. Brandability and clean TLDs matter more than history.

A street of small shopfronts with blue awnings
Balanced

Local services

Plumbers, dentists, agencies, gyms, geo and service domains that rank locally and convert leads.

A glass of water, a green leaf and a stethoscope
History-heavy

Health & wellness

Fitness, nutrition, mental health, supplements. High-value niches where trust and topical history compound.

Stacks of coins beside a small glass bar chart
History-heavy

Finance & investing

Personal finance, investing, insurance, crypto. High-value niches where aged trustworthy domains are scarce.

A stack of books, a pencil and an open notebook
Balanced

Education & courses

Online courses, tutoring, certifications, how-to. Evergreen demand and strong affiliate and course monetization.

A suitcase, a paper map and a small globe
History-heavy

Travel & hospitality

Destinations, guides, booking niches. Geo-keyword domains with content history rebound fast.

A camera, a ukulele, a plant and a watercolour palette
Balanced

Hobbies & enthusiast

Fishing, gaming, crafts, pets, autos, passionate communities with durable long-tail search demand.

Scoring weights by vertical

01

Content & media

History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10

02

E-commerce & retail

History 15 · Archive 15 · Name 35 · Keywords 20 · Extension 15

03

SaaS & technology

History 15 · Archive 15 · Name 35 · Keywords 20 · Extension 15

04

Local services

History 20 · Archive 20 · Name 25 · Keywords 20 · Extension 15

05

Health & wellness

History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10

06

Finance & investing

History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10

07

Education & courses

History 20 · Archive 20 · Name 25 · Keywords 20 · Extension 15

08

Travel & hospitality

History 30 · Archive 25 · Name 20 · Keywords 15 · Extension 10

09

Hobbies & enthusiast

History 20 · Archive 20 · Name 25 · Keywords 20 · Extension 15

How a playbook is applied

Each domain is assigned a sector and niche, with a confidence level and a written rationale, and then ranked using that sector's own priorities: how deep its history runs, how much real activity it had, name quality, keyword fit, and extension. The result is a clear 0–100 score and an S/A/B/C tier, with the reasoning behind it always on show. Adjust any sector's priorities directly on the dashboard; the next run picks it up.

Your focus, reflected

Put the strongest sectors first.

Choose the signals that matter most to your strategy, then review the next ranked run.